The History of Pacesetter Homes & Qualico

Posted by Will Murray on Tue, Oct 6, 2015

pacesetter-homes-and-qualico-historyQualico is the parent company of Pacesetter Homes. It is currently one of the largest fully integrated and privately owned real estate companies in all of Western Canada. Of course, with such success it's logical that they operate extending beyond the borders of Alberta - but perhaps to your surprise, they can be found even outside of Canada! With operations in Winnipeg, Calgary, Vancouver, Edmonton, Fort McMurray, Regina, Saskatoon, as well as Austin (Texas), Qualico’s operations can be said to sprawl right across North America.

Qualico is involved in a wide variety of property and land enterprises. You may ask, how many different property and land enterprises could Qualico possibly be operating? The operations range from developing commercial and residential properties, to downtown office towers, to apartments, to shopping centre’s. On top of all that, Qualico is also a land developer! Qualico truly has a large scope of real estate operations. It is no wonder they are considered the largest privately owned real estate company in Western Canada!

Pacesetter Homes operates in four major cities: Edmonton, Calgary, Regina, and Austin, Texas. We build single family homes, as well as multi-family homes. We are building homes in over 30 communities, and that's in just Edmonton and its surrounding areas! At the end of this year we will have over 50 show homes to showcase our beautiful single family and multi-family models. But Pacesetter Homes wasn’t always so widespread across this continent, or even in existence...

A Timeline of Qualico

Let’s take you back in time to when it all began. In 1951, David and Katherine Friesen first started the company of Quality Construction in Winnipeg, Manitoba. Only six years later, in 1957, Quality Construction expanded its business to right here in Edmonton. By 1972, it was decided that it was time to modernize their company’s brand, and Qualico was born.

Fast forward another 26 years to 1998 when we were born. Pacesetter Homes was incorporated into Qualico that year and began its growing legacy. Between 1999 and 2014, Pacesetter Homes has occupied 4,593 homes. But our success has exploded exponentially only in recent years! In fact, 35% of those homes have only been since 2011 - that’s 1608 homes in three years!

Our company held the highest amount of permits than any other builder for the entire region - meaning we are building more homes for families in Edmonton and surrounding areas than any other company. The recent exponential growth of this company is astounding. You see, we built only 65 houses in 2002 - which is just a small fraction of the number of houses built in each year since 2011. In 2011, we only had 82 employees. Between then and now we’ve nearly doubled our staff to 150 employees.

Since its inception over 60 years ago, Qualico has clearly been a company that has been ever-changing, ever-growing, and ever-adapting to the growing needs of businesses and families alike. The recent growth of Pacesetter Homes is exciting to us, as we know we will only continue to expand, and will maintain our position of building more homes for families than any other builder in the region!

We are so grateful to all of our clients, past and present, for helping to bring us to where we are today. We couldn't have done it without you.

Click here to subscribe to our Home & Lifestyle newsletter!

Photo credit



Topics: edmonton home builder, pacesetter homes, build a new home

Subscribe to the Pacesetter Blog

Follow Pacesetter

Recent Posts

Browse by Tag

see all